Beauty of Joseon

Few beauty trends are creating as much buzz right now as Korean skincare, with its focus on gentle formulas, innovative active ingredients and healthy, radiant skin. With Beauty of Joseon, you can bring the trend home. Inspired by Hanbang – traditional Korean herbal medicine – the brand combines natural ingredients such as ginseng and rice with modern active ingredients.

Step 1: GINSENG ESSENCE WATER delivers intense hydration and supports a healthy skin barrier. Step 2: The iconic DYNASTY CREAM nourishes deeply, locks in moisture and gives you that signature K-beauty glow. Step 3: MATTE SUN STICK SPF 50+ reliably protects against UV rays and, thanks to its matte finish, can be reapplied anytime with ease – even over make-up.